BRANDING MASTERCLASS
ELEVATE YOUR BRAND:
Brand Positioning and Messaging for Early-Stage Companies
Great brands attract the best customers with a consistent brand voice that resonates. Get yours now!
2 Sessions
Instructor-Led or On-Demand
Starting at $300
Instructor-Led
Our instructor-led class gives you the ability to interface in an interactive environment in real time with both our expert instructor as well as your peers. You will also have the added benefit of office hours with the instructor.
On-Demand
Our on-demand class gives you the ability to learn at your own pace and complete the exercises when you have time. The on-demand option is great if are just getting started and want to build a basic framework.
COMING SOON
"It's rare to meet brand experts who focus on early-stage startups and understand the unique challenges and opportunities of branding during the early stages of a business. Melissa & the Fivefoottwo Marketing team do outstanding work with early-stage teams and position their businesses well for launch and growth."
- Amanda Moskowitz, Stacklist
Meet Your Instructor
Melissa Wallace, Co-founder and CEO, Fivefoottwo Marketing
Melissa has over 30 years of marketing experience from her consumer, B2B, and creative agency background primarily focused in new technology and entertainment. While Melissa has held positions at consumer brands such as Superfly, DIRECTV, A&E and eMusic, she is widely recognized for her success in rebranding and accelerating the marketing strategy at Buddy Media (acquired by Salesforce.com for $689M). In 2018 Melissa partnered with Laura Maiurano to launch Fivefoottwo Marketing, a Marketing Collective supporting early-stage startups.
Detailed Description
Having trouble locking in customers? Many entrepreneurs look to social media or Google ads to drive customer acquisition only to be left with zero return on investment.
A brand voice that resonates with your customers can be the missing piece to driving sales.
Creating a brand voice is not as easy as it sounds. In fact, brands that do it well spend tens of thousands of dollars at agencies to perfect this. That's why we created this course - just for you. While our clients are able to afford these services, we believe we can work with a small group to deliver the same results for much less! Because every great entrepreneur deserves a strong brand.
The more your brand reflects who you are, communicates to your audience, and is consistent in that message and tone the more customers will understand and remember who you are and want to work with you.
In this 2-session workshop, you will:
- Create a brand house: vision, mission, and core values
- Build a brand personality and voice
- Define your competition and personas
- Establish your positioning and messaging architecture: positioning statement, value props, core messaging
JUNE SESSION
June 2 and 9
1 PM - 2:30 PM EST
SOLD OUT
AUGUST SESSION
August 4 and 10
1 PM - 2:30 PM EST
SEPTEMBER SESSION
September 15 and 22
1 PM - 2:30 PM EST